15 (free) Ways to Market your Business

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Marketing for our businesses can feel overwhelming, especially when we feel like marketing dollars flow out of our bank accounts like water. Luckily, there are tons of ways to share what we’re doing for FREE!


1.HOST A FREE TRAINING

Create video training or host a webinar to share your expertise. Make sure you offer your services at the end to remind potential clients that they can come to you for deeper/further assistance.

2. ASK FOR REFERRALS

Reach out to past clients, family, friends, and other business associates and ask if they know of anyone who might need what you’re doing.

3. PROMOTE A SPECIAL OFFER OR DISCOUNT

Giving an incentive from time to time is a great way to get past clients to work with you again and develop new customers, as well.

4. WRITE A GUEST POST

Get in front of an entirely new group of people by writing a guest post for a blog or website with a similar target audience.

5. FACEBOOK GROUP NETWORKING

There is a FB group for absolutely everything these days. Comment, post, and use them to market your business to like-hearted individuals.

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6. HOST YOUR OWN (LIVE OR VIRTUAL) EVENT

Whether you’re charging a small fee (to cover the cost of the event itself) or offering it for free, blow everyone away with the depth of content you offer. Make it both beautiful and full of value so those who attend share it with their audience/networks.

7. HOST A TWITTER OR INSTAGRAM CHAT

Connect with other experts and host a conversation that shares expertise in a certain industry or topic. Use a cohesive hashtag to share with your fans, keeping the conversation connected for all of your audiences.

8. COMMENT ON BLOGS

Comment (often!) on your favorite blogs and websites, including your web address. People often scroll through, reading other’s thoughts…they may be curious about you after reading what you have to say, and click over to your site.

9. SEND NOTES TO PAST CLIENTS

Sending a hand written note or even simply an email reminds past clients that you value them and their business. It also reminds them that you’re out there and the likelihood happy customers coming to you again is great.

10. ATTEND A NETWORKING EVENT OR POPUP

Find groups in your community or city because these are such a treasure trove for your business! Make sure your elevator speech is ready so you can quickly get folks excited about what you do.

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11. EMAIL YOUR SUBSCRIBER LIST

A subscriber list is imperative for any business and in any industry. Even if you don’t blog, simply sending quick emails with great, friendly content, will keep your company in their thoughts and therefore know where to find you when they need you next.

12. CREATE A YOUTUBE VIDEO

YouTube now has more subscribers/viewers than cable television. Get in front of an entirely new audience by filming videos providing great content.

13. CREATE A FREEBIE

Create a valuable (free!) resource for your ideal audience that they will receive when opting-in/subscribing via email. Mini Courses, resource guides, checklists, printables, videos, the options are endless and so is your opportunity to grow when you find the ideal thing to grab their attention.

14. SHARE INTERVIEWS

Interviewing other experts in a certain field or within a particular topic will not only be share-worthy, but also expands your reach because they will likely post about it to their network/audience, as well.

15. COMMENT ON SOCIAL MEDIA

Being active on social media is a given, but don’t forget to like and comment on other people’s feeds, as well. Comment in an authentic way that makes sense with the post (not a cut/paste generic comment that is obvious you’re not actually consuming their content). Not only will that person begin to notice who you are because of the consistency, but so will others reading through comments on their feed…resulting in curiosity and clicking over to see who you are and what you’re about.


What other ways have you been marketing your business?? We’d LOVE to know! xo

READ MORE ABOUT  TERESA  (AND ALL OUR AMAZING CONTRIBUTORS) BY HEADING TO  THE & GALS  GUIDES SECTION.

READ MORE ABOUT TERESA (AND ALL OUR AMAZING CONTRIBUTORS) BY HEADING TO THE & GALS GUIDES SECTION.

WRITTEN BY TERESA SWANSTROM ANDERSON: AUTHOR, SPEAKER, AND FOUNDER OF THE & SOCIETY

Beating The Working At Home Guilt

I leave for work most days the same time as my kids leave for school. They are old enough now to fix their own breakfasts and pack lunches, so our mornings flow fairly well. Okay-most days they flow. Then there are the days my 10-year-old decides to take a 45 minute shower, but I digress.

Depending on the day, I pick them up after practices and we head home for dinner, which we always do together. It is literally the only thing in parenting that I am consistent with. No matter if it is bowls of cereal or the nights where we clean out the fridge, for at least fifteen to twenty minutes every day, we speak to one another. One of the only mom hacks I have is Clean Out the Fridge Night. At least one night a week we pull out all of the leftovers, heat up the containers and I pass out forks. We stand around our kitchen island and fork fight over the last bit of spaghetti or the remaining meatloaf. It’s fun, it reduces our food waste and it cleans out our fridge.

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There you go, you now have the secret sauce to the only beneficial tip I know about raising kids.

On the other nights of the week, the rules are different.

There are no cell phones allowed at the table, usually the TV is turned off unless it is something we all are pressed to watch together and we get to discuss our individual days.

And then we disband.

The kids head off to shower, lay out their clothes and projects for the next day and finalize homework. And  I open my laptop. Monday through Friday, this our routine.

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Now some days are different and at least once a week we go out to eat because I have forgotten to meal plan appropriately. Those are the dinners we actually have more interactions across the table from one another, mainly because I have trapped them into a booth to talk.

Then there are other days where practice is cancelled or my work load is not pressing and we play games or watch movies.

But at this stage of parenting a teen and pre-teen, our weekends are for fun and our weeks are for getting through.

I would like to tell you that only have a brief moment with my children each day depresses me. However, it is all we can do with the lives we are leading and the time we spend is good. They are active and have homework and I almost always have a daily project to finish or a court date to prepare for the following day.

I have a no work on Saturday rule. Not for any other reason than soccer for both kids is almost entirely year round and Saturdays are game days. We are bustling from field to field, cities to varying States and I couldn’t work even if I had to. It also is an entire day that my kids know is devoted to them. You have to find a pattern that works for you, your business and your family.

The worst advice I’ve ever been given in business is that you have to have a work life balance.

There is no such thing.

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Sometimes, your business requires your family to make sacrifices. And then at other times, the laptops are closed and business can wait. The ebb and flow of that will change depending on your schedule, your family’s obligations and the needs of your business.

You cannot beat yourself up for the nights that you miss family game night doing expense reports. Because there will be days that you can move everything around to make it to your 3rd grader’s science project presentation. Giving yourself the freedom to know that a balancing act is not feasible, will free up space in your head and heat to think of something other than guilt.

You love your job…or maybe you need the income from it. And you most certainly love your kids. And that’s ok. In fact, that’s GREAT! The most important thing to remember though is wherever you are, be all there. When you’re home, make sure you’re looking into you family’s eyeballs. Ask the questions, be the encouragement.

And when you’re at work, remind yourself not only how grateful you are to have one, but also what an incredible blessing it is that your children are taken care of while you’re hustling. Whether they’re at school, with a nanny, or daycare…they’re learning so much about playing with others, independence, seeing mom work hard, and thrive in a multitude of ways… all because you have given them the opportunity to.

Mom Guilt? Push it away and pass out those forks.

READ MORE ABOUT  LINDSEY  (AND ALL OUR AMAZING CONTRIBUTORS) BY HEADING TO  THE & GALS  SECTION.

READ MORE ABOUT LINDSEY (AND ALL OUR AMAZING CONTRIBUTORS) BY HEADING TO THE & GALS SECTION.

WRITTEN BY LINDSEY W. ANDREWS: LAWYER, ENTREPRENEUR, AUTHOR, AND SPEAKER

You can connect with Lindsey on Facebook, Twitter, Instagram or www.lindseyandrewswriter.com