One of the things I love most about owning a business is the connection I have made with other industry creatives and businesswomen. Whether I am planning an event, designing floral, or styling a soiree, I have worked with and collaborated with some of the best in the industry!
With more than 1,000 events under my belt, I have three main tips for collaborating with those in your industry to build your portfolio and network.
We all know that sending a DM, leaving a voicemail, or emailing a company or person to collaborate can be a bit nerve wracking but rewarding if done well. I receive numerous calls, emails, and text messages on a daily basis with resumes, portfolios, and daily business grind.
Collaboration has one goal…to build community + business.
To preface my tips, I want to let you know that I recently took the Enneagram test and I am a type 3 – an Achiever. So my tips to collaborating with others might be a bit more to the point and less lovey and soft haha! We type 3’s are busy achieving things and have a very business like mindset so we don’t beat around too many bushes. In fact, we don’t even beat around little tiny shrubs!!
So for all my business boss ladies out there here you go. Also… don’t take anything to heart. But in fact, practice brevity and you will come across more business like.
1. There is a process to collaborating with the people you want to partner with.
In order to gather the person’s attention, make it brief and send a plan. Businesswomen can be swamped and if you present a quick visual, a date, what you need, and what your plan is, they are more likely to respond. Don’t bombard. Sending 5 paragraph emails seems daunting to reply to. I when growing up, I was told by my dad that a 5 minute phone call is much easier than a 15 minute email with a 2 day response time. with that thought in mind, if several days pass by and you don’t hear back, call them. I know telephone calls seem foreign to most these days, but an actual phone call proves that you’re a professional who is willing to take the time to step out and step up in your business.
2. Have your plan in place and be confident about it, but also know that a true creative businesswomen will want to put “their touch” on it so it benefits them as well.
If you are confident and well assured of what you want and what they can bring to the table, they will most likely hop on board. Your plan allows the other person to bring their talent to the table. You are only asking for what you need and they won’t feel taken advantage of or exhausted from the submission forms that hit their inbox. It will then feel like team collaboration and not a personal gain.
3. Enjoy the collaboration!
When I first started my business, I had some poor collaborations because I reached out to people who didn’t truly want to collaborate and who were actually …well, lazy!
I ended up doing all the work and quickly learned that collaborations were not meant to exhaust and drain, but rather to give joy and be an outlet for creativity with other like-minded individuals. And to be honest, there are some people that you won’t be able to work with and then others you will want to work with time and time again.
Collaborations are meant to bring out the best in each person you choose and to benefit both.
How have collaborations helped your business and expanded your community and reach?
WRITTEN BY SARAH JOHNS: ENTREPRENEUR, CREATIVE, FLORAL AND EVENT DESIGNER.